Google Ads

Google Ads Campaigns

Your customers are searching for your products on Google - right now. But 83% of Google Ads budgets are wasted due to poor targeting, lack of exclusions, and mindless automation. Our campaigns are different - we optimize for sales, not clicks. Every dollar of the budget works for your profit because we know how to leverage purchase intent in the search engine.

Free account audit Remarketing

Why do most Google Ads accounts lose money?

Over 10 years of managing Google Ads campaigns, I've seen hundreds of accounts - from small businesses to enterprises. And the statistic is relentless: on an average account, 40-60% of the budget is spent on clicks that will never turn into a customer. Broad match keywords capturing irrelevant queries, lack of negative keyword lists, ads displayed outside business hours, lack of exclusions for inefficient locations, auto-applied recommendations from Google that increase costs under the guise of "optimization."

Google profits when you spend more - not when you convert better. Google-generated recommendations (Auto-Applied Recommendations), Performance Max "black boxes," budget extensions, suggestions for new campaigns - all have one goal: to increase your spending. It's not a bad platform - it's an excellent platform - but it requires an experienced operator who protects your budget from algorithms optimizing for Google's revenue, not your sales.

Our approach is radically different. We optimize for ROAS (Return on Ad Spend) and CPA (Cost per Acquisition), not for CTR or impressions. We don't take a percentage of the advertising budget - because we have no interest in artificially increasing it. We treat every campaign like our own business: profit matters, not turnover. If reducing the budget by 30% while maintaining the same number of conversions is the best strategy - we do it, without hesitation.

How we build campaigns that really sell

Every campaign starts with a deep understanding of your business - not with Google Ads configuration. Who are your customers? What is their decision-making path? What is a customer worth in terms of lifetime value (LTV)? What are the margins on products/services? Based on this, we define target CPA and target ROAS that make economic sense - not arbitrary numbers from thin air.

Then we build a campaign structure based on search intent. Not one campaign for everything - but segmented campaigns tailored to the funnel stage: brand phrases (brand protection, highest conversion), transactional phrases (customer ready to buy), commercial phrases (comparison, selection), informational phrases (education, awareness building). Each segment has a separate budget, separate bids, and separate KPIs.

Negative keywords are 50% of Search campaign success - and most agencies don't do it correctly. We build negative keyword lists even before launching the campaign (based on keyword research and Search Terms history), and then review the Search Terms Report at least once a week. Every irrelevant query is cut out - so you only pay for clicks from people who can actually buy.

Types of campaigns we run

Search (search engine)

Text ads in Google results - you reach people actively searching for your products. Highest purchase intent of all formats. Segmentation into brand/non-brand/competitor. Extensive negative keywords. Optimization for conversions with correct attribution window.

Shopping (PLA)

Product ads with photo, price, and name. The customer sees the product before clicking - which filters traffic and increases conversion. Product feed optimization (title, description, GTIN, product_type). Custom labels for segmentation by margin, bestsellers, seasonality.

Performance Max

Performance Max - AI campaigns across all Google networks. Require correct audience signals, asset groups, and exclusions. Without this, PMax is a budget burner. With proper configuration - a powerful scaling tool.

Display (ad network)

Graphic banners on millions of sites. Main use: remarketing and brand awareness building. Precise targeting: custom audiences, in-market segments, affinity audiences. Exclusion of toxic placements (mobile games, YouTube for kids).

YouTube Ads

Video ads on YouTube - TrueView (pay for 30s+ viewing), bumper ads, Video Action Campaigns with CTA. Building an emotional bond with the brand. Integration with Google Ads remarketing - viewer on YT → ad in search.

Remarketing

Remarketing - reach people who visited the site again. Dynamic remarketing with products from the cart. Sequential creatives (day 1→day 7→day 14). Highest ROI of all campaign types. Frequency cap + burn pixel.

What does our work with Google Ads look like?

01

Audit of existing account or market analysis

Do you have an account? We audit the structure, keyword match types, negative keywords, bid strategy, quality score, search terms, placements, conversion tracking. Don't have an account? We analyze the market: keyword research with CPC, budget estimation, competitor ad analysis (Auction Insights, SpyFu).

02

Strategy and account structure

We design the account architecture: campaigns segmented by intent (brand/generic/competitor), ad groups with tight keyword themes, match types, negative keywords at the campaign and account level. We define target CPA/ROAS based on customer value (LTV) and margins.

03

Creating ads and landing pages

Responsive Search Ads with a minimum of 10 headline variants. Each ad with USP, social proof, and CTA. Verification of landing pages for conversion - if landing page is broken, campaign will fail regardless of ad quality. Quality Score optimization.

04

Launch with controlled budget

We start with a lower budget, gather data (min. 2-4 weeks learning phase), analyze search terms, CTR, CPA, ROAS. After collecting statistically significant data - we optimize and scale winners, cut losers.

05

Continuous optimization and scaling

Weekly: review search terms (negative keywords), bid adjustments, ad performance. Monthly: results report, trend analysis, strategic changes. Quarterly: major restructuring if needed. Campaigns are alive - they require constant attention.

Related advertising services

Google Ads is one element of the advertising ecosystem. For maximum ROAS, we recommend integration with:

Frequently asked questions about Google Ads

We charge a fixed management fee (not a percentage of the budget - we have no interest in artificially increasing expenses). The advertising budget is a separate amount you pay directly to Google. We recommend a minimum based on CPC analysis and conversion estimation - so you have realistic expectations. Consultation and initial analysis - free.

Ads can appear within 24 hours of launch - this is the main advantage of PPC vs SEO. The first wave of optimization (after 2-4 weeks of data collection) significantly improves CPA. After a month, we have a solid data base for scaling. After 3 months - campaigns work at "full speed" with historical data.

Yes - we offer a free audit of the existing account. On most accounts we audit, we identify at least 30-40% of wasted budget (poor match types, lack of negative keywords, weak ads, gold bid strategy, broken tracking). Optimizing an existing account usually results in a 30-50% increase in efficiency WITHOUT increasing the budget.

Ideally both - and this is our standard recommendation. Google Ads tests phrases (which convert, what CPA), SEO builds free traffic on winners. Ads provide immediate visibility while SEO builds positions. Over time, you can shift budget from Ads to SEO - but many clients maintain both because they work synergistically.

Yes - the key is precise targeting and the courage to cut inefficient elements. With a budget of 2000-3000 PLN/month, we focus on phrases with the highest purchase intent and precise targeting. Better to spend 2000 PLN on 200 precise clicks than 10000 PLN on 5000 random ones.

Fixed monthly management fee - transparent, no hidden costs. We don't take a percentage of the budget (a popular model in agencies) because we believe it creates a conflict of interest - the agency earns more when you INCREASE the budget, even if it's not in your interest. Our goal: best ROAS, not highest budget.

Absolutely - the account is YOURS (client's property, not the agency's). You have full access to Google Ads, you see all campaigns, ads, expenses, conversions. We never work on "our" account, from which you can't leave. Transparency is fundamental - if you can't see what we're doing, something is wrong.

Stop wasting budget

Free audit of your Google Ads account - we'll show you how much you're losing on inefficient clicks and how to fix it. Zero obligations - if you see potential, we start.

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